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September 29, 2025
The Tokyo Game Show (TGS) 2025 has wrapped up at Makuhari Messe, running from September 25–28. As one of the world’s top three gaming exhibitions, TGS once again proved its role as a global hub for the gaming industry.
With the theme “Unlimited, Neverending Playground”, this year’s show offered a space where publishers, developers, and players could connect, experience, and celebrate the future of gaming together.
Official attendance reached 263,101 visitors, with 107,131 on business days and 155,970 on public days. While this marked a slight decline compared to 2024’s 274,739 visitors, the increase in business attendees highlighted stronger B2B engagement and industry focus.
The Hall 1–8 floor plan demonstrated how Korea, China, and Japan—three of the world’s most influential gaming markets—were positioned across the show.
Japan’s majors (Capcom, Konami, Sony, Square Enix, SEGA/ATLUS, Bandai Namco) dominated central halls with the largest booths, reinforcing their role as anchor exhibitors.
Korean developers (Nexon, Netmarble, NCSOFT, Smilegate, Com2uS, Pearl Abyss) secured highly visible placements along major aisles, ensuring strong foot traffic and exposure.
Chinese companies (Level Infinite, LightSpeed Studios, Gryphline, Mecha Break) concentrated in Halls 1–3, signaling ambitions to expand further into console and cross-platform gaming.
Together, these three countries shaped the identity of TGS 2025, with Japan’s legacy franchises at the core and Korea and China steadily increasing their global influence.
The show floor confirmed that Japan’s big publishers remain the main attractions, with Sony, Capcom, Bandai Namco, and Square Enix drawing heavy traffic.
Interactive elements—stage shows, photo zones, real-world props, and giveaways—proved especially effective. Notable moments included the Street Fighter 6 Juri motorbike exhibit and the Red Bull F1 crossover event, both praised for merging spectacle with gameplay.
TGS 2025 wrapped up as one of the most impactful editions in recent years, bringing together over 1,100 exhibitors, 1,200 titles, and 263,101 visitors. While overall attendance dipped slightly compared to 2024, the rise in business visitors highlighted the show’s growing role as a B2B platform.
With organizers confirming that TGS 2026 will expand to five days, all eyes are now on which publishers will dominate the Tokyo Game Show Big Booth next year. Will Japan’s legacy giants maintain their lead, or will Korea and China continue to expand their influence on the global stage?
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